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Why We Chose to Shyft

Thursday, July 21, 2022
Shyft blue moving trucks with Shyft's Logo on it, ready for moving services

People have been on the move for thousands of years; the curiosity to find new lands created explorers, adventure seekers, and simply ordinary people seeking better opportunities. This behavior has evolved rapidly in the last two decades as humans now live in a digital world centered around technology which has fundamentally changed how we exist.

Yet the companies that service the movement of household items and personal possessions have existed in essentially the same form for the last 100 years – devoid of significant innovation. For the most part, the moving industry has consisted of family owned, generational businesses.

“According to the Small Business Administration, more than 70 percent of all family businesses do not survive through the second generation, and 8 percent do not make it to a third.” – Kit Bond

The problem was that these generational businesses were not getting the support they needed, and are often at the mercy of bigger moving companies. In fact, 47.8 of moving companies are small (family-owned) operations that employ 5 people or less and 8.5% employ over 100 people, the remainder fall somewhere in between. Shyft was envisioned first as a support system for these small businesses, and we started out as a SaaS platform that offered video surveys, so that moving companies had a resource that would enable them to reduce the time it took to convert leads into moves.

Young mover on a phone handling quick changes in the moving schedule of his customers

We built technology for movers who own trucks and warehouses. Our moving software eliminates in-home estimates and replaces them with virtual video surveys via our software platform.

Over the past two decades, the internet has become an ever present part of our lives. Nowadays, a moving company is expected to understand SEO, SEM, AdWords, and paid acquisition in order to compete and stay relevant. Is this realistic?

When we launched Shyft, we realized that incumbents didn't take the advent of the internet and all its benefits seriously. As a result, predatory lead generation sites and brokers have exploded, harming the industry while eroding profitability. We decided to be the watchdog for the generational moving companies in moving industry?

“Don’t be afraid to take a big step when one is indicated. You can’t cross a chasm in two small jumps.” – David Lloyd George

Bringing the relocations industry into the 21st century

We are an industry of caring, empathetic people who guide individuals through an emotional period of their lives. Yet, moving companies use outdated systems that create inefficiency, hinder growth, and often times do little to enhance the experience for customers. The industry literally runs on paper with no investment in technology.

Once Shyft became the go-to provider of online video survey technology for the moving industry, we turned our attention to the consumer, with the aim of creating an integrated and seamless moving platform that connects moving companies with customers. More importantly, we wanted to become the advocate for the customer, not just to ensure that they went with a trusted moving company that met their move requirements, but to be at their side at every step of the relocation journey. We wanted to reduce the time, and the stress that customers spent and experienced when moving.

We are creating a modern, convenient buying experience for the consumer and cutting sales costs for moving companies, allowing movers to focus on improving operations and delivering a great moving experience.

A dad on his hone arranging a move, looking at a moving quote on his PC while taking care of his kids

Over a hundred thousand online video surveys later, the most common question from those customers was, “where’s my moving estimate?” We were left with the conclusion that there was much more we could do to improve the moving industry and that sparked Shyft's growth.

Shyft has now cemented itself as a leading tech-driven moving marketplace that provides an above par moving experience. We support the mission to provide customers with a hassle-free, affordable solution. How? By providing moving software and services to moving companies that make their businesses more efficient and generate qualified corporate leads.

Success happens when all parties involved benefit from the service, especially the smaller generational moving companies who are finding it tougher to compete. At Shyft, our aim is to want to work with moving and relocation companies, and partner with other players such as relocation management companies to innovate the industry through powerful technology and a personalized customer experience.

Ultimately, we seek to eliminate the obstacles that individuals face during a pivotal moment as they shift their lives and those of their family. This is our mission. The world is shifting rapidly and we are here to ensure that the moving industry, and the individuals who work so diligently to support it, are ready for the next 100 years!